corporAID: Your business was global from the start - why is that?
Horn: At the beginning of the 2000s, the topic of counterfeiting was not very present in Europe, but even then we had the insight that this is a global problem and one day it will offer great market opportunities. The German-speaking area is highly developed in terms of packaging and label printing, but the fact that there is a problem with counterfeiting has long been negated. Everywhere else in the world we were welcomed with open arms more than here. So we had no choice but to develop our market internationally right from the start; our export quota has always been at least 80 percent. Fortunately, the subject is spoken more openly in Europe today, although counterfeit products are less common here in a global comparison.
How does Securikett stand out from traditional security printers?
Horn: Security printing has its roots in the production of funds and ID cards, so the main focus is on protection against forgery. We combine this aspect with customer-specific manipulation protection that fits the brand image. I won't stick a bright red security label on a bottle of high-quality cognac, it will destroy the whole brand image. This design component is a great unique selling point of Securikett. In addition, we not only offer self-adhesive products, but also non-self-adhesive and a digital cloud solution to identify unexpected flows of goods. So there are hardly any areas in which we cannot offer a solution.
Where are future issues?
Horn: We still see many possible uses for our digital solution. This is not just about pure traceability, but also about the big issue of responsible supply chains - consumers increasingly want to know the conditions under which products were produced. Another topic is the transmission of technical information about a label. Window frame manufacturers, for example, have to pass on their installation instructions in many languages. In future, the tradesman would only be able to scan a code on the product and he would have the instructions on his mobile phone. Even paint producers who have to supply separate safety data sheets in several languages for each production batch have enormous printing costs. All of that could be digitized.