Net positive

The balance is right

Issue 93 - Winter 2021/22

Paul Polman and Andrew Winston explain in their joint work "Net positive" how companies thrive by giving more than they take.

Net positive

The economy must be radically reshaped, demand former Unilever CEO Paul Polman and sustainability expert Andrew Winston. In their joint book, they appeal to companies to realign themselves and set goals in such a way that society, the environment and the global economy get out “net positive”, that is, benefit from their entrepreneurial activities. In a practical way, they show how such a realignment can succeed and why it is also worthwhile for companies themselves. An entertaining, inspiring guide for the business world. 

Paul Polman, Andrew Winston Net Positive, Harvard Business Review Press 2021, 352 pages, EUR 27,99