Streaming is booming in Africa and opening up the Music and film industry unimagined publication and revenue opportunities. Whether it's a song or a series: African users have also found a taste for on-demand content that can be accessed at any time and almost anywhere. Local telephone service providers enable connectivity to the network at low data costs - uncomplicated payment options included.

It is by no means cultural imports that captivate African music, series and film fans in front of the screen: content that depicts the African world or turns it into a narrative center achieves top ratings and is an audience thanks to international streaming giants such as Netflix accessible all over the world.

Music, e.g. B. in the form of the Afrobeats music style, it paves its way into the playlists of listeners all over the world and gives African artists access to international charts.

 

1. Insta (nt) success: record artist Davido

          With 20,8 million (as of August 2021) Instagram followers, Davido is Africa's most influential artist. The 29-year-old holds yet another record: his hit "Fall" was the first Nigerian music video in 2017 to reach 100 million views on Youtube and in 2021 it became the country's first music video with 200 million views.

 

2. Grammy Gold: exceptional musician Burna Boy

      This year's Grammy in the “Best Global Music Album” category went to Burna Boy (real name Damini Ebunoluwa Ogulu) and for the first time to a Nigerian artist. His album "Twice as Tall" from 2020, which combines influences from Afrobeat, Hip Hop and Dancehall, received an award. Hear the single of the same name for yourself:

The African streaming service provider mdundo (Swahili for "rhythm"), which aims at the commercialization and professional distribution of African artists, celebrated this accordingly at the company's own Facebook-Seite:

3. pause in transmission? MTV Africa Music Awards

The presentation of the MTV Africa Music Awards (MAMA), 2008 by MTV Networks Africa (today Viacom International Media Networks Africa) awarded for the first time, was supposed to take place as a virtual event in Kampala, Uganda on February 20 after an almost five-year break, but was postponed due to the pandemic. The organizers of the major musical event have not yet informed the artists about a new date.

4. Goodbye to linear TV: EbonyLife TV

The number of video streaming platforms active in Africa has grown tremendously in recent years. In addition to Netflix, Amazon Prime and Google Play Movies, subscribers in Africa prefer to stream their favorite series and films via platforms such as ShowMax, StarNews Mobile, Acorn TV, Cell C Black and Viu. The entertainment channel EbonyLife TV has also no longer offered its content linearly since July 2020, but in on-demand format. Founder Mosunmola Abudu announced the benefits of this decision in a tweet:

5. Quota guarantor made in Africa:
African series on Netflix and Co.

African series are making their way onto the global stage. The legal drama Castle and Castle, which is set in a law firm in Lagos and revolves around the lawyer couple Remi and Tega Castle, will be extended for a second season in 2021 due to its growing popularity. Initially broadcast on the African entertainment channel EbonyLife TV, the next season of the successful format will now be shown exclusively on Netflix. The series City Maid, produced in Kinyarwanda and seen twice a week on Rwanda Television, is so popular with African viewers that people across the continent have asked for subtitles in other African languages ​​or English. Dede, seen on pay TV and direct broadcast satellite DStv, is the most watched drama series in sub-Saharan Africa. Produced in Ghana in 2021, Dede tells the story of the eponymous protagonist, who is seduced by her stepmother into leaving her family and her life behind and starting a different life in the house of a complicated, affluent family.

Read how streaming technology is revolutionizing the African film and music world right here and find out in an interview with Martin Nielsen, founder and CEO of the Kenyan streaming service provider Mdundo, which competitor he fears the most right here.