Kesho Business

Future continent

Issue 93 - Winter 2021/22

Companies should take a serious look at African markets, recommends Hans Stoisser in his new book "Kesho Business".

Kesho Business

Africa expert Hans Stoisser urges domestic companies in his new book to put the African markets on their radar. The title-giving expression "Kesho Business" (Kesho is the Swahili word for "tomorrow") is used by the author to subsume the future business opportunities waiting in Africa. From increasing needs to digital innovations to new collaborations in the energy sector - Stoisser analyzes such trends and spices them up with personal experiences on the neighboring continent.

Hans StoisserKesho Business, Orgshop Verlag 2021, 156 pages, EUR 20,95