Africa expert Hans Stoisser urges domestic companies in his new book to put the African markets on their radar. The title-giving expression "Kesho Business" (Kesho is the Swahili word for "tomorrow") is used by the author to subsume the future business opportunities waiting in Africa. From increasing needs to digital innovations to new collaborations in the energy sector - Stoisser analyzes such trends and spices them up with personal experiences on the neighboring continent.
Hans Stoisser: Kesho Business, Orgshop Verlag 2021, 156 pages, EUR 20,95
