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Playful world

The gaming industry's growth markets include Latin America, the Middle East and - with a plus of 10 percent - Africa.

Millions of people play with cell phones, PCs and consoles.
Millions of people play with cell phones, PCs and consoles.

Whether Minecraft in the children's room, Clash Royale in the subway or Candy Crush on the National Council bench: everywhere people look spellbound at umbrellas and play. The digital instinct to play has reached considerable proportions: around three billion people worldwide are now gambling with smartphones, computers and consoles, according to figures from the Newzoo Global Games Market Report 2021. Stereotypes about “types of gamblers” have long been a thing of the past, since people are completely independent of gender and age , Education or job looking for a virtual distraction. Lockdown phases caused by Covid-19 are (t) last for further influx - and are proving to be a business-conducive stroke of luck for the industry, which is expected to generate around 176 billion dollars worldwide this year.

Long overlooked by the gaming industry, Africa is now the fastest growing gaming market with 186 million players. With sales of less than USD 1 billion, there is still a lot of room for improvement.

According to the report, other growth markets include Latin America, the Middle East and - with a plus of 10 percent - Africa. Here 95 percent of the players use mobile phones or tablets.

Better internet, cheap end devices and cheap data tariffs make it possible for the global gaming community to become larger and more international.

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