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Africa's imposing baobab trees thrive in harsh conditions and can live for more than a thousand years. Its vitamin and fiber-rich fruits - in powder form - are being consumed more and more frequently in Europe and the USA. But baobab has not yet made its big market breakthrough.
The Central Asian markets are increasingly interesting for Austrian companies. With the transport of dredgers and the equipping of a giant yurt, spectacular projects have only recently been realized.
From environmental technology to the feed industry - the plant manufacturer Christof Industries from Graz serves a wide variety of industries. At the moment, the intelligent recycling of waste is being worked on. Not only are new technologies on the radar, but also challenging markets.
Pet market in Asia
The hope that lockdowns with dogs, cats or hamsters will be easier to endure is fueling the demand for pets. As the booming market in China and other Asian countries show, the desire for an animal companion is also growing beyond the pandemic where prosperity and urbanization are increasing.
Name an African brand right away? Probably only a few succeed. It is not surprising either, as Africa is considered to be the “most unbranded continent”. However, some African companies are about to make a name for themselves internationally - and proudly emphasize their origins.