Start Tags Technology
For Elisabeth Engelbrechtsmüller-Strauss, CEO of the Upper Austrian technology company Fronius, the key to further growth lies in internationalization - and in the megatrend of sustainability. She sees the need for industry to provide innovative solutions here. As a family company, Fronius has the staying power to do this.
For politicians, non-voters are a hotly contested target group. At the same time, the situation is different in business: too few entrepreneurs have radar on those who do not have access to existing products. The concept of market creating innovations by Harvard professor Clayton Christensen should change that.