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Heimo Scheuch, CEO of the Wienerberger building materials group, would like to make his international business more digital and sustainable in the future, relying on existing markets. After the crisis, he would like the economy and politics to rethink so that growth and sustainability go hand in hand in the future.
Or not? The world has been in a state of emergency for more than three months. The corona pandemic has struck entire economies, governments have imposed exit and contact restrictions and closed the borders to contain the virus. It is extremely challenging for internationally active Austrian companies of all sizes to keep their international business going under these circumstances.
Ski magic can not only be experienced in the classic ski regions of Europe and North America. In fact, every continent offers snow and lifts, albeit to a very different extent. The biggest hope market in the industry is the host of the 2022 Winter Olympics: China.
For politicians, non-voters are a hotly contested target group. At the same time, the situation is different in business: too few entrepreneurs have radar on those who do not have access to existing products. The concept of market creating innovations by Harvard professor Clayton Christensen should change that.