Start Tags Innovation
Alexander Baumgartner, CEO of the packaging group Constantia Flexibles, sees the plastics industry being challenged worldwide to increase the proportion of recycling. In order for Europe to remain a pioneer in environmental issues, he wants a uniform European framework instead of individual action measures.
For politicians, non-voters are a hotly contested target group. At the same time, the situation is different in business: too few entrepreneurs have radar on those who do not have access to existing products. The concept of market creating innovations by Harvard professor Clayton Christensen should change that.