Start Tags Innovation
For Elisabeth Engelbrechtsmüller-Strauss, CEO of the Upper Austrian technology company Fronius, the key to further growth lies in internationalization - and in the megatrend of sustainability. She sees the need for industry to provide innovative solutions here. As a family company, Fronius has the staying power to do this.
Andrea Sihn-Weber, Head of Group Sustainability Management at Raiffeisen Bank International, advises companies on innovative climate protection solutions.
Alexander Baumgartner, CEO of the packaging group Constantia Flexibles, sees the plastics industry being challenged worldwide to increase the proportion of recycling. In order for Europe to remain a pioneer in environmental issues, he wants a uniform European framework instead of individual action measures.
For politicians, non-voters are a hotly contested target group. At the same time, the situation is different in business: too few entrepreneurs have radar on those who do not have access to existing products. The concept of market creating innovations by Harvard professor Clayton Christensen should change that.