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The African music and film industry is on the rise. Afrobeats stars create hits that the world will dance to, and Netflix is knocking on film studios in Lagos and Cape Town. The increasing presence of international and African streaming service providers is opening up unprecedented revenue opportunities for the African art scene.
Africa's imposing baobab trees thrive in harsh conditions and can live for more than a thousand years. Its vitamin and fiber-rich fruits - in powder form - are being consumed more and more frequently in Europe and the USA. But baobab has not yet made its big market breakthrough.
Name an African brand right away? Probably only a few succeed. It is not surprising either, as Africa is considered to be the “most unbranded continent”. However, some African companies are about to make a name for themselves internationally - and proudly emphasize their origins.