New products and business models for emerging future markets

Numerous emerging and developing countries are among the world's most dynamic future markets. Many top European companies also focus there on technological excellence and thus serve the manageable luxury segment. Only a few have recognized the potential of the middle income market - be it the growing middle class or medium-sized companies - and rely on innovative products and services that are characterized by cost efficiency, robustness and user orientation.

The opportunities in these markets are also confronted with numerous practical challenges: the technical know-how, reducing the complexity of the target group, translating in-depth knowledge of the market into marketable products, optimizing cost structures, integrating into a functioning business environment, and developing a suitable one business model. Orientation towards new customers in emerging markets therefore requires an expansion of the understanding of innovation - within the company, but also on the part of public authorities, from foreign trade to universities and research funding.

As part of the corporAID Multilogues "Rethinking Innovation" The corporAID platform, in collaboration with the German Council for Research and Technology Development, discussed with experts and practitioners from business and research how domestic companies can use innovative products and business models to open up emerging future markets and contribute to local economic and social development, thereby stimulating new ones Innovation Agenda in Austria.


Christopher Palmberg | Program Development Manager, TEKES


Gerd Grobminger | Sales Manager Latin America, Frequentis
Andreas Leitner | Head of New Business Development, Borealis Polyolefins
Gerhard Reitschuler | Project Leader, Council for Research and Technology Development
Michael joking | Head of Innovation, Außenwirtschaft Austria

Time & Place

Wednesday, 13th December 2017 | 16.30 until about 18.00 clock
Forum Mozartplatz | Mozartgasse 4, 1040 Vienna (entrance: Mozartplatz corner of Neumanngasse)

Documents for download


Photos: Mihai M. Mitrea