Impact Worldwide - corporAID Podcast for Business & Development

Austria's platform for business and development is now available to listen to. Find carefully researched articles and interviews with designers from the field of business and development in the new corporAID podcast.

Episode 1: Frugal innovation - what it is and why Austrian companies should rely on it

Complicated high-tech products often fail to meet the needs of customers in emerging and developing countries. Frugal innovations promise a remedy, ie products with a greatly reduced scope of services that radically focus on user-friendliness and customer benefits. corporAID author Frederik Schäfer speaks with corporAID expert for emerging and developing countries Sophie Langer-Hansel in the pilot episode of the corporAID podcast about frugal innovations. Why Austrian companies should (finally) rely on frugal innovations and why engineers and product designers need to rethink their minds.