“There is intelligent life outside of Airbus,” jokingly says at Europe's number one aerospace company. Airbus bundles internal and external know-how in order to develop new aerospace business models for Africa. More and more companies are relying on open innovation and cooperating with start-ups, NGOs, governments or even competitors. The expectation is: market opportunities and competitive advantages through new areas of application for products and technologies, more efficient R&D processes or better adaptability to new customer needs.
Open innovation is not new, but it is increasingly relevant. Because megatrends such as climate change or population growth manifest themselves in complex challenges and changing needs, especially in developing countries. If companies want to develop marketable offers here, they are entering uncharted territory. The integration of local know-how into the innovation process is an efficient way of developing tailor-made solutions from the start.