What we can learn from emerging market businesses

Since developing and emerging countries are among the fastest growing economies, their underserved markets gain increasing importance for European companies. However, in most cases the latter stick to familiar 'home-grown' market entry strategies and only allow for limited adjustments. At a previously unparalleled price point, the question arises: "Innovative products and services with a distinct customer benefit. Frequently those firms do not just enter a new market to begin with.

While many European companies are working to improve their systems, they have not made it yet of their past and current success. When it comes to the future growth of markets, European companies can learn from emerging market firms with regards to creating a market in the first place. They will have to face the challenges of developing a comprehensive understanding of future customer needs and habits, translating them into a marketable product and developing a suitable business model.

The corporAID Multilogue "Market Creating Innovation" looked at how companies can

  • radically new products and services;
  • create new markets in developing countries that contribute to sustainable development;
  • and supported to take these steps.

Keynote & Discussion

Deepa Prahalad | CEO, Anuvaa LLC, Member of the Print Forum International Advisory Board
Ludovit Garzik | Managing Director, Council for Research and Technology Development RFTE
Leo Schiefermüller | Director, RP Global Africa
Hans Stoisser | Associate, Peter Printer Society Europe
Georg Wagner | Founder and Managing Director, Spirit Design

Time & Place

Tuesday, 19th November 2019, 6 to 8 pm
WKO, Wiedner Hauptstraße 63, 1040 Vienna



This was an event in preparation of the 11th Global Peter Drucker Forum "The Power of Ecosystems" Vienna, 21st & 22nd November 2019 and took place in cooperation with Außenwirtschaft Austria and the Peter Printer Forum.

Photos: Mihai M. Mitrea