"RecycleMich" initiative

Incentive to collect

The Austrian initiative RecycleMich is testing a digital incentive system to increase the collection rate for one-way beverage packaging.

The RecycleMich initiative is supported by 35 beverage brands.
RecycleMe is supported by 35 beverage brands.

01.04.2021 Of the 1,6 billion PET bottles that are emptied every year in Austria, around 70 percent end up in the collection bin and can thus be recycled. In order to achieve the EU target of a 90 percent collection rate for one-way beverage packaging by 2029, the Austrian RecycleMich initiative recently a digital incentive system in Vienna. To do this, users have to start an app, take a picture of a yellow bin, scan the barcode of the empty PET bottle (or an aluminum beverage can) and finally dispose of the packaging in the bin. For the short procedure, users receive points with which they can win hotel and catering vouchers. The initiative was launched last year by waste management consultants Reclay and Coca-Cola Austria and is now supported by many well-known beverage manufacturers such as Almdudler, Innocent, Rauch and Vöslauer.

Photo: RecycleMich / Martin Steiger